History of a Luxury Brand: Mercedes Maybach

2016 Mercedes Maybach S-Class Rear Trunklid Nomenclature Photo: Ecoxplorer

This April, Mercedes-Benz unveiled it’s newest line of S-Class luxury cars, the 2016 Mercedes Maybach S-Class. There’s something incredibly appealing about the classic style that is the Mercedes-Benz brand.

While many luxury car brands, feeling the pressure to market to the individuality of the Millennial generation, add on needless bells and whistles, it is the sleekness of Mercedes-Benz cars which resonates with me.

Most notably, Mercedes Benz’s luxury line of Maybach vehicles. It is the brilliance in which Mercedes-Benz satisfies this Millennial need for individuality by offering customizable Maybach vehicles, while retaining it’s polished simplicity.

2016 Mercedes Maybach S600 Photo: Road and Track

The Maybach brand first began in 1909 by Wilhelm Maybach and his son Karl. Wilhelm created the company Luftfahrzeug-Motorenbau GmbH (Aircraft Engine Building Company), later renaming it Maybach-Motorenbau GmbH (Maybach Engine Construction Company) in 1912.

The Maybach Engine Construction Company began developing and manufacturing diesel and petrol engines for Zepplins and rail cars. Soon the company would begin producing aircrafts and airships for World War I.

In 1919, the Maybach Engine Construction Company produced it’s first experimental car which debuted at the Berlin Auto Show. In 1960, German Manufacturer Daimler-Benz acquired the Maybach Engine Construction Company and produced many special edition hand built Mercedes vehicles.

It was at the 1997 Tokyo Motorshow that the Maybach company debuted as a luxury brand with the unveiling of it’s Maybach 57 and Maybach 62 models.

Mercedes Maybach 57 and Maybach 62 models Photo: Zombie Drive

In 2005, the Maybach line of quality vehicles continued it’s trend of luxury vehicles with the line of 57S models which included a 6.0L V12 bi-turbo engine producing 450 kW (603 hp), along with an incredible amount of torque, 1,000 N·m (738 lbf·ft), to be exact.

2005 Maybach 57S Sedan Photo: Edmunds

Now a sub brand of the ultra-luxury S600 Mercedes vehicles, the Maybach brand continues it’s quest for manufacturing quality and exclusive vehicles for car owners. It’s latest edition, the 2016 Maybach S-Class boasts to be 8 inches longer than the line of S-Class sedans.

2016 Mercedes Maybach S600 Photo: MBUSA
2016 Mercedes Maybach S600 Photo: MBUSA

The Maybach S-Class exterior bold contours gives this 2016 model much understated presence. One of the features that makes the 2016 Maybach S-Class memorable is the distinguishable side line. Much shorter than the long-wheelbased S-Class models.

The shortening of the rear door of the Maybach S-Class by 66 millimeters adds to the overall sleekness of the 2016 design. Due to the extended wheelbase, the Mercedes Maybach S-Class is carefully crafted. It’s roomy interior plays well to the trend of modern-day luxury.

2016 Mercedes Maybach S600 Interior Photo: Car Price News
2016 Mercedes Maybach S600 Interior Photo: Car Price News
2016 Mercedes Maybach S600 Rear Interior Seats Photo: MBUSA

The Maybach brand by Mercedes-Benz is well-known for it’s polished simplicity. What makes the 2016 Maybach S-Class an individual’s car, is it’s luxury customizable features which ensures the already exclusivity of one’s Maybach. Assuring that there is no other like it on the road.

Some of the luxury customizable options include:

  • Exclusive optional Maybach perfume, AGARWOOD, for fragrancing as part of the AIR-BALANCE package
  • Two silver-plated, handcrafted champagne flutes
  • The Burmester® high-end 3D surround sound system which offers a unique optical and acoustic experience
  • The Chauffeur package which gives comfort along with luxury with the addition of heel support for easy reclining, along with adjustable head restraints

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Business Leader, Philanthropist TaschaHalliburton.com Tascha.Halliburton@live.com

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