New Product Development: Marketing of New Products Part 1

Last month, the consulting firm I was a consultant for began the process of developing new products to add to their extensive list of products (business consulting, entrepreneur courses). This inspired me to take what I learned from this experience and share my knowledge with the many entrepreneurs who read my site. The decision to […]

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Notes From Marketing for Entrepreneurs Seminar Part 2

I’m very happy that so many of you who read my last post, Notes From Marketing for Entrepreneurs Seminar Part 1. Based on the feedback I received, many you expressed disappointment that you weren’t able to attend the seminar, which is why I thought to post some of the more important speaking points from the […]

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Notes from Marketing for Entrepreneurs Seminar Part 1

Yesterday I had the chance to attend a great seminar: Marketing for Entrepreneurs. So much of my work involves helping entrepreneurs brand and market their startup’s venture. Both the company and the products and services it sells. I thought it would make sense to share some of the marketing tips I learned in the seminar […]

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SEO & The Blogger

Blogging is an excellent content marketing strategy that overtime builds your startup’s reputation within your industry and with your target markets. Well-written and quality blog posts on your startup website is a great way to: attract new client prospects provide information & educate target markets on topics related to your industry So, while blogging is […]

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Con Profit- A Look Inside Crowdfunding Scams

This weeks broadcast of CBS This Morning took an inside look into a type of social media platform that we’re all familiar with, Crowdfunding Sites. Crowdfunding sites like GoFundMe and YouCaring are typically non-profit initiatives started by people like you and I. But as CBS discovered, there is a dark side to a social media platform […]

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Importance of Market Research in Entrepreneurship

After receiving great feedback from subscribers on my last post, How to Market Your Startup’s Newsletter, many of you were curious about how one should go about tailoring their content market strategy (i.e. newsletters) to match their target audience. Herein lies the importance of market research. According to Entrepreneur Magazine, Market Research is the process of […]

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