Public Relations For a Startup Venture

Public Relations (PR) is the spreading of a company’s information to it’s selected target audiences. It’s also a term that is less spoken about in the entrepreneur world because many entrepreneurs forget to implement a PR strategy in their business plan. Most likely due to the amount of work that is required in managing the […]

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How to Segment Your Startup’s Market

Marketing plays such a vital role in not only creating a game plan of how you’ll distribute your product and services, but also how you’ll promote them to consumers. This consumer who will be most likely to purchase your product is called your target market. This is your target to hone in on when it […]

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The 6 Closing Styles You Meet in Professional Selling

Whether you’re the CEO of your startup selling your business to potential clients, a real estate broker selling new development properties, or a clerk at a department store, closing a sale is the ultimate goal in professional selling. While we all realize this goal is so crucial for success, the path to achieving this goal […]

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7 Steps of the Professional Selling Process

In the current economic climate, where 3 out 4 businesses fail due to lack of income, it’s easy to see why sales is such an important part of business. Whether it’s unsuccessful client outreach, or lack of customer interest in products/services, experiencing low sales can make or break a business. Sales should be a vital […]

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Professional Selling Seminar Notes: The 5 Selling Approaches

This week I was fortunate to attend a great entrepreneur seminar in Miami that focused on Professional Selling Techniques. The first part of the lecture spoke mainly about the effective personal communication tools to use during the sales process. The second portion of the seminar lecture focused mainly on different selling approaches entrepreneurs can utilize when […]

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Professional Selling Seminar Notes: Effective Personal Communication

When I initially received my degree from the University of Illinois in Communication back in December 2014, my intention was to use it to pursue a career in public relations. After all, PR greatly relies upon communication skills to spread information about a company to the public. However, it was actually during my PR internship […]

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