Background: Braathe Enterprises is a management consulting firm in Upstate New York that consists of several divisions including: Project Consulting & Training Workshops for entrepreneurs.
Scope: As a Project Manager overseeing the firm’s marketing project, our initial strategy of print and content marketing had not exceeded our planned metrics for increasing our website views and acquiring new clients. As a result, I created a Pinterest content marketing method which consisted of uploading brand related images to our company Pinterest account while linking back to our company blog.
Through this tactic, our team was able to increase our website views, acquire 7 new clients, and recruit over 30 interns. I created this PowerPoint Presentation to show our Project Sponsor how much our team achieved in terms of improving metrics and benchmarks.